What would happen if the social aspects were introduced into conventional online shopping experience? Imagining KITH as a multi-users based online virtual store for customizable fashion goods within the digitally reproduced Scholastic Building in Soho, I compose my thesis as a satire to present and examine the interiors of e-commerce retailer and aims to educate my users of how shopping reinforced social differentiations. – Yijun Zhou
Virtual Retail Design – KITH is the thesis project of interior designer Yijun Zhou.
In this project, I helped out developing the clothes changing system in Unity, so that a player of different body sizes can equip with the same style of clothing of their corresponding sizes.
I also created different character bodies in Mixamo based on body fat references, textured and exported various design of the clothings to suit the futuristic feeling.






